The growth in technology does not only making things easier but cost effective as well specially for e-merchant. The modern ways of developing online web-shops i.e. using an Open Source Shopping Carts has made it quick, easy and less expensive than traditional means to launch your own e-store.
Once you have decided that you are going to use open source platform for your online business then next step is to decide which one choose. A research by Tom Robert Shaw on different eCommerce platform has found that more than 28% of out of top 100k ecommerce websites are using Magento as their platform. However this reason isn’t enough to decide whether one should go with Magento or not, I have compiled some advantages and disadvantages which will help you to decide.
Variety In Offerings
Magento comes with four editions to cater the requirements of small, medium and large scale businesses. Below is the list of all four
- Community Edition – For sole proprietors, very small scale businesses
- Enterprise Edition – For small to medium scale businesses
- Enterprise Premium – For large scale business, expensive but handle large data
- Magento Go – A fully hosted, ready to use solution for small scale and individuals
Largest Community – 1.8 Million Members
As stated above that it is one of the largest eCommerce platforms, which makes it more popular among the developers and e-merchants. Magento community board has more than 1.8 million members who are there to help each other’s and new members.
SEO Friendly and Other Google Services:
More than 80% of internet traffic comes through search engines and that shows the importance of optimizing your online store for search engines. Magento has in-built features which allow you to optimize your store for better results easily by using custom box to add Meta title, description etc for each product page.
There are many other services of Google which are already integrated in the default Magento software like Google analytics, Google checkout and base to track visitors and their behavior to optimize website accordingly.
Ability To Handle complex pricing:
Magento has ability to handle complex pricing with ease. However to customize the pricing process more one can use extensions for example Magento Price Calculator is used to calculate price based on area, size provided by the customer in length, width, height etc.
Loaded With Basic Features:
Magento has all the basic features that in general are curial for the success of every type of store. Using these features one can import / export catalogs, create products groups, categories, digital downloadable products and perform other multiple functions.
Handle Large Number of Products:<
Magento has ability to handle large number of products, the smallest and free version i.e. community edition can handle up to 25000 products. The search features can help users to find the product from a big catalogue without any hassle.
Magento connect is the market place for extensions developed by individual developers and companies. There are thousands of extensions available in that market place as well as on different companies’ websites to cater the diversified needs of e-merchants. Forexample Fme is having 100+ extension for Magento store owners.
Requires Great Learning Curve:
For less technical person Magento is bit difficult to get started with as compare to other shopping carts. The basic customization is however made difficult due to complex coding techniques used in Magento software.
Requires More Memory:
Magento requires more storage and memory to run at optimal level. One has to be sharp enough to utilize resources in order to save his space without compromising on performance.