March 2008 saw the inception of Magento, an open source and power packed ecommerce CMS platform that’s been empowering businessmen and entrepreneur ever since. With smart core features built upon by a vast pool of extensions, Magento is the one stop shop for businessmen looking for a store building platform that helps them sell well. Magento is among the most downloaded ecommerce CMS packages, and recorded a stratospheric figure of 5mn+ downloads in Dec, 2014.
Magento – ruling the ecommerce platform market
At 26% market share, Magento enjoys almost 3 times the patronage as with its nearest competitor in WooCommerce. Because of the strong core features of Magento, it enjoys usage among webmasters managing websites from verticals such as sports, technology, adult content, health and business. Of course, ecommerce remains the prime market for Magento, with the CMS enjoying the highest number of Google searches in comparison to its competitors in Dec, 2014.
A snapshot of Magento’s ecommerce CMS prowess
Among the most empowering features and capabilities delivered by Magento are its visual editor and an amazing range of e-shop themes that users can choose. Implementing complex selling processes and mechanisms with automatic rule based pricing, shipping costs calculations, and management of marketing promotions tools such as coupons and gift codes is easily manageable with Magento. Not only do its terrific SEO features make your web store more visible, but also the responsiveness feature ensures faithful showcasing of content on all devices. Enjoy the best of upselling, cross-selling, analytics, reporting, products catalogue development and management, and integrated payment handling with Magento.
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