Most likely, you not once have heard about opportunities are provided by so-called affiliated marketing.
So, what is the affiliate marketing? It can be characterized as the segment of online commerce when one company entrust the other one to sell its products or services on a commission basis.
This trading scheme involves three central players: merchant, affiliate, and customer.
When everybody knows who the customer is, one can easily get confused with interpreting notions of merchant and affiliate.
Affiliate is a company or person that just promotes the products and services produced by the other companies. It got a commission rewards for promotion from income generated by the sales it managed to provide.
Where is the place of small business?
When speaking about producer we used to mean the powerful manufacturer with solid facilities. Indeed, in reality, it also can be the owner of a small business like the designer producing the line of clothes, bags or something else. Thus, a small business can be a merchant.
At the same time, a small business can play the role of affiliate, especially those functioning in IT sphere. Having needed facilities for online promotions often is the first precondition for involving in affiliate marketing as an additional activity.
Thereby, a small business can be both merchant and affiliate. Speaking about peculiarities of both activities requires incorporating a plenty of information. Because of this, here we will focus on small business as merchants.
Let us learn 8 do’s and don’ts for becoming a good affiliate marketer for your organization or company.
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