The representation of information of product pages is a major factor in evaluating the conversion optimizing of landing pages. For buying a product, the users browse multiple websites and go with the one that has better displayed the entire details.
A conventional web page is a hub of text where all the features, benefits, purpose, functionality of a product are merged into a long narrated description. It can be a good practice for getting ranked higher in search results, but the end users find it difficult to know about a specific feature it offers.
The improper display of information ruins the entire efforts of design, development, marketing and promotions if the users do not convert. The webmasters have a variety of options to structure the product details in a way that brings fruitful results. For example, the WordPress users can unleash the potential of creating extra tabs with the help of WooCommerce tabs plugin. It gives them the choice to add global as well as product custom tab to improve the presentation of data.
The display of information in sequence and logical order is a must. Every web page needs to be optimized according to the nature of the product and the common consumer behavior. Following are some of the lesser known ways that are proven successful for better presentation of the product information.
1. Custom tabs
The addition of custom tabs to product pages is among the proven ways of improving data presentation. It allows the merchants to create and label multiple tabs to segregate product information in easily readable sections. It is also a step ahead in improving the user experience, as the users can click to only those tabs that include the information they are looking for.
The website owners can modify the design of landing pages to ensure higher readability for the end users. They either have to modify the code or install an extension according to the application they use. The WooCommerce users can benefit from the enticing collection of tools like WooCommerce custom tabs plugin and start adding tabs to product pages. With the help of this module, they can either create general or product-specific tabs.
2. Accordion style
The accordion style is recommended the most in displaying specific information like frequently asked questions. It helps the users click a question and read the answer while keeping the rest of the data hide. The users get a focused web environment to read a piece of content rather getting confused in the multiple questions and paragraphs.
3. A zig-zag display
A conventional product page displays all the information straight away on the screen. To which, a user is no more attractive. A zig-zag display of information is quite appealing and engaging as it represents the information with a change of sides. You can start writing about one aspect of a product on the left side of a web page with the supporting image, and write the second one with right alignment. It brilliantly segregates the chunks of information and provides a better reading experience. It is relieving for the eye-sight as well.
4. Image slide show
The images and infographics are known for higher user engagement for the visual ease of grabbing the useful information. Displaying product images is a must, whereas you can facilitate the users further by converting the textual product descriptions to visuals and display them in beautiful sliders. There are tools to add image sliders and configure transition effects for your website. The WooCommerce users can browse the plugins and have one for their web shops.
5. Embedding powerful videos
In the visual form of content, the video is a game changer. The recent surge in video sharing websites has made every store owner to create visual content that is easy to watch. There are products that are unable for a website to explain.
For example, the users need to know how to install and use a web application before they pay for it. Describing the entire working mechanism in the text is difficult and users often pay less attention to it. You can make a video and add it right on the product page to entire the users. in addition to uploading the video directly from your computer, you can embed the powerful ones from other platforms such as YouTube or DailyMotion.
6. A separate short and long description
The core element of a product page is the description. The online users are very short of time, which make the merchants write a short description. The problem is that in pursuit of writing short descriptions, most of the writers skip mentioning the valuable information, which can also be devastating for the conversion of your website. So, the experts suggest writing the core features in the short description and explanation in a detailed description. It allows the users to get a fair idea of the product and proceed to the long description if they have an interest.
7. Data in bullet points
The online stores that aim to sell routine products are not required to display information more than necessary. For example, all a website has to display on the product page of men’s jeans is the manufacturer, design, style and size, and nothing else. There is no need to write the purpose and benefits of wearing jeans, etc, as the target audience knows it very well. For such type of product pages, you can summarize the information in a few bullet points, and that’s it.
The selection of web content structure depends on the nature of your product. An online store that is selling routine products can opt for a simple structure. But, an eCommerce website that is selling services as a product may need to create multiple tabs to classify information in meaningful chunks. For this purpose, the installation of WooCommerce tabs is a smart choice. Apart from the custom tabs, merchants try other worth considering methods discussed above in this post.